How to get more viewer on Facebook video: There are over 2 billion Facebook users worldwide with at least 1 billion of them generating various content on the platform on a daily basis. Some marketers use this opportunity of large audience to advertise and sell their product while about 45% of them think that their Facebook efforts are not don’t post enough contents, they sometimes post 80% helpful write-ups with only 20% promotional write-ups.
Posting a video on Facebook is a tool used by marketers to promote their product faster than just using photos. They would actually expect lots of views on videos compared with that of photos, which will help them sell their product faster. So what can be done in a situation where even the videos posted does not receive expected numbers of views?
This article will talk on some of our findings and give you some imminent approach on how you could acquire more video views specifically on Facebook.
Optimize for Silent Playback
A year before, we got to know how important silent video watches actually are. In fact, about 85% of views of Facebook videos are without sound. Therefore, if viewers are wants the silent option, we must align our videos to fit this specification. But in order to pass on certain information about the product, we must at least put sound, in order to fill in this gap; we can add captions or video subtitles. We can also upload a “.SRT” file so as to include subtitle to the videos. To do this, you can use professional video editing software like Adobe Premiere, After Effects, or Final Cut Pro and so on.
Including an intro text in your videos attracts more viewers, they tend to stop and pay attention to the video especially if the text has sentence with suspense or sentence that is really captivating. The fact is many Facebook users surf their newsfeed, so they may scroll pass your video without intro text thinking it is a picture, but with intro text, they tend to wait to read the text which captivate them to watch the videos.
Opt for Square Video
This use of square photo has become popular in all social media platforms including Facebook, Instagram and Twitter. This is because it does not change orientation regardless of your device orientation. The Square video (or 1:1 ratio) takes up more space in the newsfeed and by simple virtue of being bigger, you will likely see more views. So it is of topmost importance to use the square format video when advertizing so it can be displayed broadly and widely.
Check Out: Facebook Mobile Icon
Add the Title as a Frame
After using the square video format, it makes it a bit easier to add your title within the duration of your video clips. Instead of your video being a 1:1 ratio, take a 16:9 video, fit it into a square (1:1), and use the remaining space for your title. The large text above your video makes it easier to communicate the content of the video to your viewers and all other Facebook surfers faster and attracting them is also easier. You can also make the text bold and big or in colourful pattern, so as to attract viewers.
Keep the Caption Short
Finally, make sure your intro text or caption is short, brief and precise, it should not be a full description into detail rather, it should be a phrase that will attract viewers. It is important to allow viewers watch the video till the end, so explaining everything in the caption will chase them off quickly
Recommended: Facebook No Photos
With the above findings, you could attract more viewers than you’d expected but in all, note that your viewers interest should always be put in mind, you have to give them what they would like to view and not what you like to view. If this would work effectively, always consider them first.
I hope this article was helpful in increasing the number of your Facebook video viewers? Kindly help share this with all your contact so they can also know how it is done.
Posting a video on Facebook is a tool used by marketers to promote their product faster than just using photos. They would actually expect lots of views on videos compared with that of photos, which will help them sell their product faster. So what can be done in a situation where even the videos posted does not receive expected numbers of views?
This article will talk on some of our findings and give you some imminent approach on how you could acquire more video views specifically on Facebook.
Optimize for Silent Playback
A year before, we got to know how important silent video watches actually are. In fact, about 85% of views of Facebook videos are without sound. Therefore, if viewers are wants the silent option, we must align our videos to fit this specification. But in order to pass on certain information about the product, we must at least put sound, in order to fill in this gap; we can add captions or video subtitles. We can also upload a “.SRT” file so as to include subtitle to the videos. To do this, you can use professional video editing software like Adobe Premiere, After Effects, or Final Cut Pro and so on.
See Also: iPhone with FacebookInsert an Intro Text
Including an intro text in your videos attracts more viewers, they tend to stop and pay attention to the video especially if the text has sentence with suspense or sentence that is really captivating. The fact is many Facebook users surf their newsfeed, so they may scroll pass your video without intro text thinking it is a picture, but with intro text, they tend to wait to read the text which captivate them to watch the videos.
Opt for Square Video
This use of square photo has become popular in all social media platforms including Facebook, Instagram and Twitter. This is because it does not change orientation regardless of your device orientation. The Square video (or 1:1 ratio) takes up more space in the newsfeed and by simple virtue of being bigger, you will likely see more views. So it is of topmost importance to use the square format video when advertizing so it can be displayed broadly and widely.
Check Out: Facebook Mobile Icon
Add the Title as a Frame
After using the square video format, it makes it a bit easier to add your title within the duration of your video clips. Instead of your video being a 1:1 ratio, take a 16:9 video, fit it into a square (1:1), and use the remaining space for your title. The large text above your video makes it easier to communicate the content of the video to your viewers and all other Facebook surfers faster and attracting them is also easier. You can also make the text bold and big or in colourful pattern, so as to attract viewers.
Keep the Caption Short
Finally, make sure your intro text or caption is short, brief and precise, it should not be a full description into detail rather, it should be a phrase that will attract viewers. It is important to allow viewers watch the video till the end, so explaining everything in the caption will chase them off quickly
Recommended: Facebook No Photos
With the above findings, you could attract more viewers than you’d expected but in all, note that your viewers interest should always be put in mind, you have to give them what they would like to view and not what you like to view. If this would work effectively, always consider them first.
I hope this article was helpful in increasing the number of your Facebook video viewers? Kindly help share this with all your contact so they can also know how it is done.
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